Requests from Tony


Please capture each look (or “product variation”) for three social media picture frames. I’m aware you’ve got limited time, but I’m hopeful this request excites you… it means many more years of usage (and photo crediting) from Pat.

  • Frame #1: Profile Picture (“Zoomed In” Headshots)

  • Frame #2: Cover Photos (“Zoomed out” Widescreen Images)

    • Full Body/Energy.

      • Life in the hands.

      • Laughter.

      • Greeting a friend.

  • Frame #3: Daily Posts (Creative and FUN Photo Journalism!)

    • Behind-the-Scenes

      • Getting makeup done.

      • Adjusting collar/buttons.

    • Funny outtakes.

      • Cross-eyed.

      • Surprised/not ready.


  • Check hair, makeup, wardrobe, lighting as the CEO.

  • Flip to product as you step in front of lens.

    • Start at “zero” Just be seen.

    • Use the Sam Christensen work.

    • WERK IT! Have fun and trust Rod and team on set.


Creative Direction

Look #1

The Vessel of Pat Patterson

  • Celebrity Portrait Photography

    • Classic, timeless, iconic.

    • Pull vs. push.

    • We project the characters/roles/worlds onto you.

  • Product Photography

  • Allows the audience to project use onto the vessel.

Styling: classic and timeless black top, “effortless” hair and natural-looking makeup

  • I know you may have this headshot. I’d encourage you to consider this look for your website and social media… like the celebrities here, it’s also ready for press as it rolls in. Get some variations like the more full body shots. 💗


Look #2

2020 Magazine Feature on Pat Patterson

  • Elevated day to day

  • Upscale and authentic sophistication

  • Next-level celebrity status: a press outfit.

Styling: Wardrobe, hair, and makeup for an article showcasing the bi-coastal actor/creator/producer you are. It’s YOU, but elevated for a feature article in Deadline or The Hollywood Reporter.

  • Quite a few women in white here… but don’t be afraid to play with color!


Look #3

Blue-Collar Woman

  • Look at roles you wish you created.

  • Dress Margo Martindale

Styling: Wardrobe, hair, and makeup for a middle-class and blue collar woman in middle America. Let’s say Idaho.

  • Keep in mind that Margo doesn’t photography in her characters. That said, I know you’re getting different auditions. Looking at these images, I’d go for a pattern (stripes or plaid) if you’re really wanting to play into type.


Look #4

Older Woman

  • Makeup/wig as needed*

  • FYI: Age makeup or a grey wig don’t feel right to me, but I trust your execution. I believe photos should be authentic, and know that many casting directors would agree. That said, I understand you’re trying to meet the auditions you’re getting. Be careful you’re not taking one person’s feedback (“Pat, what are you doing here?”) too far…

Styling: Perhaps the best way to look your oldest is to remove any hair and makeup styling you can. Alternative: grey wig.

  • Conceptually, this would be a return to what you photographed first… just removing as much beauty product as you can… and in more civilian clothes, rather than actor blacks. Before and after shown here. I’m also a HUGE fan of the opening to Joan Rivers documentary. While your no makeup look won’t be as drastic, I hope that generates some ideas for you.


Look #5 (BONUS)

Business Woman

Styling: Blazer. Silk blouse underneath?


 The Wizard of 1:1:1

#1 Goal

Starring in “Hereafter Here” on network television.

Financial success of working on both coasts. 

Own a home (or two) with a clean living space that family comes over to enjoy and stretch out.

Free Time 


A Generation of Esthers: Female foundation creating the next generation of loving, powerful, confident woman who can give back. 

#1 Self

Pat Patterson

I love Pat Patterson! She’s a fierce young woman (50+ years old) whom I met 2 years ago. I think I would most want to emulate her life. She dreams big and works hard to make it happen. I admire her ability to combine work and family and down time and playtime. 

She’s an original: a really great actor, and I have enjoyed working on her plays in years past. She is a visionary in television and film—not afraid to tackle the classic roles. Her acting is so rich! Her vision and creativity in storytelling are epic and I would love to add my talents and learn from her: been on my erstwhile vision board for 10 years. 

She works in quality films (usually based on true stories or in the faith market) that touch millions of people and makes millions of dollars. This gives her access and clout. She’s honorable, loving, easy to work with, and talented. She is a woman of faith who serves with her craft. She had a vision of how she can serve and... started acting on it! 

Beyond a successful actor, she’s a writer, businesswoman, philanthropist, motivational speaker, fashionista, and more. She has the financial freedom to experience much this world has to offer. 

I will not recount all the details of her life, but she grew up in a time that didn’t value women. Recently, I discovered Pat left home at 17—promising herself to try new things as long as they didn’t hurt her. She says she was afraid of everything growing up and only began to find courage in college. She finally admitted to the world, at 24, that she wanted to be an actor and acted on it... thank god she did! 

She moved to NYC, attended AADA and HB Studios, and learned her craft. She also formed a professional Equity Regional Theatre that ran 11 seasons—all while raising her family of 3 children! After ensuring her kids were raised educated and safe, she really started to follow her passion(s).

When reading about how she built her success, it was a lot of knowing what she wanted and going after it, again through sweat equity: putting the days, weeks, months and years on her roles/writing/producing/books to ensure their success. 

I came to know about Pat Patterson from reading “Hereafter Hear”, when I had a random foot injury in 2008. I then read her book on “Producing Your Career,” flew to Los Angeles to attend her workshop, and mentored with her program to begin to focus on my own success. 

I have met her on several occasions now and listened to her both in-person and online. Her message of hope is one the world needs and she works hard and appears to be the real deal. I happen to be good friends with her sister-in-law and senior advisor who report the same. 

She doesn’t just preach to the choir. She has met and sat at the feet of so many amazing people, learning from them. Because of her success,  she’s been attacked by the media, companies, etc... but seems to rise above it. She was involved in a crisis and managed to stick it to the man and not be black listed. She uses her celebrity for good and if nothing else has encouraged millions to read, which is the gift that keeps on giving.

She seems to be very comfortable in her own skin, although one senses this was hard won knowledge. According to an interview, Pat never felt physically attractive until her 50s. She thought she was an unattractive woman. She had been obese through High School and then just fat in College—but she lost 100 pounds! She’s a survivor—which I also have become. She is a woman who overcame her background; she always kept a vision of the life she wanted to lead, and created an empire through a lot of sweat equity.

Wanting to give back, she started A Generation of Esthers, a female foundation creating the next generation of loving, powerful, confident woman. A 401C3 raising funds to educate and empower young woman, she gets donations of money, computers, beauty products, etc. and then mentors and works with young woman—demanding from them excellence, so they too can give back.  

Branding Work with

Tony Howell + Company

Branding Work with

Sam Christensen

My myth would be to “care”. Meaning: I will take care of you and I am hardwired to tell those stories but I will also note very carefully if you take care of me. Also out of this work comes 7 statements which speaks to the parts that I broadcast as I walk in the room. Admittedly, I’m not giving the proper due to his process, but here are my statements:

  1. Who made these rules and why are we following them?

  2. It might not occur to you right at first, but I really do appreciate a colorful bouquet and a nice box of dark chocolates.

  3. I’m going to give you the benefit of the doubt a few minutes to reconsider that last remark.

  4. The joy does from giving the sadness from giving too much.

  5. Well, I can tell you that NOT talking about it is NOT going to help.

  6. Yes, I’m a little competitive, so what?

  7. I ask you to kindly remember that her majesty has the blade of the guillotine freshly sharpened just before dawn each day.

I share these as a way into my photos, meaning I want to honor these statements in my headshots, since that is what they (casting directors, directors, producers) are going to read off me as I walk in.  As an actor, it also frees me up. I do not need to work my strength in a character as that’s my package so I can peel the onion and find those  other qualities of the character such as vulnerability, which is definitely one of my essences.